Tasting Law Update- Legislation signed into law!

The in-store tasting legislation has become law with Gov. Walkers signature. This is a game changer for Wisconsin’s distilleries who generally produce higher priced premium spirits that are not an impulse buy for consumers. Despite certain special interests arguing against it, common sense prevailed and the legislation was passed. On behalf of all Wisconsin distillers, […]

Wisconsin Tasting Laws Need and Update Part 2

  In my last post I discussed the concept of tasting spirits in stores. In this post I hope to point out a few more details and some of the political aspects of this issue. First a recap– Spirits producers are looking to change Wisconsin’s tasting laws to allow us to sample spirits in licensed […]

Wisconsin Liquor Tasting Laws Need an Update- Part 1

Wisconsin currently allows sampling of beer and wine in licensed retailers. Spirits are not allowed to be sampled in those same licensed stores. Unfortunate because sampling is a responsible method of marketing our products and it helps the consumer make an informed choice. Quality spirits tend to be sold at a higher price point which […]