The in-store tasting legislation has become law with Gov. Walkers signature. This is a game changer for Wisconsin’s distilleries who generally produce higher priced premium spirits that are not an impulse buy for consumers. Despite certain special interests arguing against … Read More

  In my last post I discussed the concept of tasting spirits in stores. In this post I hope to point out a few more details and some of the political aspects of this issue. First a recap– Spirits producers … Read More

Wisconsin currently allows sampling of beer and wine in licensed retailers. Spirits are not allowed to be sampled in those same licensed stores. Unfortunate because sampling is a responsible method of marketing our products and it helps the consumer make … Read More